Analysis of existing community campaign 3

Norton Common

In Letchworth Garden City lies The Norton Common, a nature reserve, a place for people and wildlife. Starting life as arable and grazing land many hundreds of years ago, the town of Letchworth was built around it in 1903 by town planners who saw it’s potential as a place where the town’s citizens could connect with nature. Generations since have used this greenspace to walk in, run, cycle and play. Many visit to see the wildlife that is on their doorstep.

A group called the "Friends of Norton Common" formed to protect the habitat of local wildlife and people of Letchworth. Working with the Countryside Management Service and North Hertfordshire District Council, they push forward with work, solving issues on the site and holding monthly work parties to carry out conservation tasks. 

"Friends of Norton Common" said: "Orange tip and meadow brown butterflies dance from wildflower to wildflower, birds such as chiff chaffs and blackcaps share their song and mammals like the black squirrel and muntjac deer peek out from behind trees. Pix Brook meanders through the site providing a vitally important source of water and creating rare marshy grassland where dragonflies and the pink spires of orchids can be spotted during summer months."


The website for this campaign was very welcoming and encouraging to join their campaign and get involved. It was clear and very informative to read. http://friendsofnortoncommon.info/ The campaign is mainly targeting adults but also families to get involved. Their logo and slogan would appear across all media platforms so it is recognisable.


It is also very likely that fliers and posters have been created and put up around the local places in Letchworth such as the community centre, doctors surgery and even the swimming pool and local cinema so teens see it as well.This campaign is successful and it will continue to be in the future.