Analysis of existing community campaign 4

Green Gym

The "Green Gym" is a campaign created by "The Conservation Volunteers." Their aim is to improve health and well-being all over the country but to also improve on the environment at the same time. The target audience for this campaign could be nature lovers and anyone who is keen to get fit outdoors. They are also keen to preserve wildlife and keep it safe.

The website is very informative and clear.http://www.tcv.org.uk/greengym 


The logo would appear across all media platforms so it is recognisable throughout the campaign. It is very likely that the campaign would have created posters to put up in community centres etc., around the country so more people get involved, the campaign has a slogan "Reclaiming Green Places since 1959," not all campaigns have a slogan, this is very affective and readers will remember it.

This image below shows people of all ages getting involved with the campaign, this proves that the campaign would be aimed at any nature lovers that are keen to get involved with preserving the wildlife and environment.