Analysis of existing community campaign 2

Wild Stevenage

This campaign was introduced to encourage more local volunteers to promote and look after special areas for wildlife. These include community ponds across the town, as well as Monks and Whomerley Woods and Shackledell Grassland in Fairlands Valley Park.

This campaign has a website: http://www.hertswildlifetrust.org.uk/what-we-do/conservation-projects/wild-stevenage to encourage more people to get involved with the campaign.  the website is very clear and detailed to read, it has a simple yet effective layout.

They also have protests making sure that their logo always appears on banners or posters, this makes it easier for local residents to recognise the campaign across all media platforms. It is also very likely that they have fliers and posters to hand out around Hertfordshire so they can gain volunteers, not just from the local area but also in the county. They are campaigning to save the local wildlife and keep it as a safe environment for families and other residents to visit. Their target audience is really anyone in the local area that has an interest in protecting the local wildlife.