This poster is an NHS campaign about smoking, (National Health Service). This campaign has been made to show how dangerous it is to smoke and to put people off it who currently smoke. We know that the NHS have created this campaign because there logo is in the top right hand corner.
This campaign is aimed at smokers, particularly young adults. We know this because of the girl on the poster, she is very young and is also 'hooked' on smoking. This could also tell us that it is most popular for young adults than older adults to smoke. The girl on the poster looks sad and miserable, this could show smokers what smoking does to you and how being "hooked" on smoking isn't a fun. This poster is very shocking and eye-catching because of the fishing hook through her lip. This image is very clear about the point that the NHS are making to the public. This image would be unsettling for young teenagers and children, this would most likely put them off smoking for the future. The fishing hook through her lip would be unsettling for most people to see. The image looks very real as you can see the hook actually going through her upper lip. There are no bright colours in this poster, this shows that smoking is a dull, dark and negative habit to have. The impression you get from the poster is that the girl is unhappy because she smokes and what it is doing to her.
The poster says that "The average smoker needs over five thousand cigarettes a year." This fact has been included in the poster because it is true and very shocking. It can also show how much money is wasted on cigarettes as five thousand of them isn't cheap.
The NHS use the word "unhooked" twice when they are showing how to get in touch if you want to get "unhooked." They use the word twice as the NHS are really trying to get their point across to the public and the word relates to the disturbing main image. People that smoke may find the image shocking, this is what the NHS is hoping for as they hope this campaign will stop as many people smoking as possible. Smokers might realise how bad smoking is for them and they might get into the process of getting "unhooked".
In the bottom right hand corner is the smoke free logo, this makes it obvious what the NHS are trying to achieve. They are trying to give a lot of support to smokers as they have given a telephone number they can call and a website address they can look at.
This campaign is aimed at smokers, particularly young adults. We know this because of the girl on the poster, she is very young and is also 'hooked' on smoking. This could also tell us that it is most popular for young adults than older adults to smoke. The girl on the poster looks sad and miserable, this could show smokers what smoking does to you and how being "hooked" on smoking isn't a fun. This poster is very shocking and eye-catching because of the fishing hook through her lip. This image is very clear about the point that the NHS are making to the public. This image would be unsettling for young teenagers and children, this would most likely put them off smoking for the future. The fishing hook through her lip would be unsettling for most people to see. The image looks very real as you can see the hook actually going through her upper lip. There are no bright colours in this poster, this shows that smoking is a dull, dark and negative habit to have. The impression you get from the poster is that the girl is unhappy because she smokes and what it is doing to her. The poster says that "The average smoker needs over five thousand cigarettes a year." This fact has been included in the poster because it is true and very shocking. It can also show how much money is wasted on cigarettes as five thousand of them isn't cheap.
The NHS use the word "unhooked" twice when they are showing how to get in touch if you want to get "unhooked." They use the word twice as the NHS are really trying to get their point across to the public and the word relates to the disturbing main image. People that smoke may find the image shocking, this is what the NHS is hoping for as they hope this campaign will stop as many people smoking as possible. Smokers might realise how bad smoking is for them and they might get into the process of getting "unhooked".
In the bottom right hand corner is the smoke free logo, this makes it obvious what the NHS are trying to achieve. They are trying to give a lot of support to smokers as they have given a telephone number they can call and a website address they can look at.
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