Public Awareness Campaign Poster Analysis

This campaign poster was made by the Home office to make people aware of the issue of abuse and that there is help available for those that are being abused. We can see that this poster is mainly aimed at teenage girls as the girl in the picture is a teenager and the first bit of writing "Are you his princess" is in a very girly font with a tiara, flowers and stars around it. This is to make it stand out to their target audience. We can also see that it is aimed at teenage girls because the second part of the heading, "and a stupid bitch the next" the language is quite strong so therefore it wouldn't be aimed at younger girls as the language used would be inappropriate for them. Around these words, are splats of paint, these could be splats of blood, showing that abuse can be very nasty as it could lead to blood. The heading is a rhetorical question, this is very effective to readers.

The girl on the poster looks very miserable, although we cant see her face we can tell from her body language, as she is sitting on the corner of her bed looking lonely and upset. She has her back faced to the window and she is hugging her knees, this could mean she doesn't want to go outside as she is scared and frightened to. This is showing that she is being abused and she should get help instead of suffering in silence, it also showing that other people should get help too otherwise they will end up like her. The colours in the picture are dull and dark, this shows that it is a negative issue.

There are two rhetorical questions underneath the heading, this is effective as it will make the readers think about if they are in the same situation and if so, that you shouldn't be treated like that. There slogan is very simple but it gets the point across very clearly, it is in bold so it stands out. It shows that if anyone is being treated in the same way as the girl in the poster, that it is abuse and they need to get help for it, this slogan encourages people to do that. In the bottom right hand corner is the logo and name of the company involved with the campaign. Underneath the slogan is information on how to get in touch with the company or to get help.